Midsummer Place Goes VIP

This month Midsummer Place Shopping Centre in Milton Keynes will be running its second VIP Shopping Event, following a successful trial in September 2011.

Aimed at further positioning the Centre as Milton Keynes’ ‘Fashion Quarter’, VIP is an exclusive shopping evening involving some of the most desirable brands in fashion, including Coast, Karen Millen, Hobbs, Planet, Dune and many more giving exclusive discounts for one evening only.

On the evening guests will be treated to a champagne reception, cupcakes, live music and pampering from the likes of YSL, Elemis, Benefit, Nails Inc and many more.

Centre Manager Martin Hindson said “Midsummer Place is continuing to establish itself as Milton Keynes’ desirable shopping destination with brands that attract the more discerning shopper. VIP has given our customers an exclusive and personal event that we can truly get to know our shoppers and what they want.” In 2011, VIP opened to just 100 shoppers and 1000 applied to take part. 2012’s event will see 400 guests invited.

To find out a full list of stores involved in VIP and to apply visit www.midsummerplace.co.uk